made with love | baked from scratch

Made Wonderful is a ethically minded t-shirt brand designed by Dani to empower children and adolescents to celebrate childhood and encourage a positive self image. Made Wonderful is based out of Adelaide, South Australia and ships Australia wide.

The brief

The brief for Made Wonderful was well for want of a better term brief. Create an small start-up budget friendly eCommerce focused website for 5 or 6 items. Dani also wanted the ability to host a VIP Launch party with exclusive access and discounts once the site was ready to launch.

The build

  • Platform: Wordpress
  • Pagebuilder: Elementor Pro
  • Theme: Astra Pro
  • Specialty plugins: N/A
  • My favourite feature: The strong colours and brand cohesiveness through the design

To keep costs low this site started out using the Furniture Store starter site template by WP Astra, as usual the template was just an initial guide and customisations were made to suit the content and the business. The first step in this build was to get a landing page up that connected into Mailchimp to gather registrations for the VIP Launch party. I’m still really proud of how the landing page turned out, in particular the way it show cased the gorgeous branding put together by none other than Rowena at Preddy Creative.

The end result

The empowering brand for mini humans

Since launching the website Dani has shifted focus and is finding selling through local markets in Adelaide allows her to reach her target audience more effectively. The website is still ticking along in the background waiting for Dani to decide on the next move for her small business.

This website uses cookies to ensure you get the best experience on our website. By continuing to browse on this website, you accept the use of cookies for the above purposes.